There are lots of things that is associated with bulk SMS messaging, like being spammy and irrelevant. But the truth is, bulk SMS messaging has helped lots of companies on their promotion and information drive.
If you are thinking of adding bulk SMS on your marketing campaign, here are the advantages that you can reap:
- The Main Advantage: The Reach
Of course, the main benefits of including bulk SMS in any campaign is the reach. Marketing companies that offers services like bulk SMS in Dubai has a solid database from different segments of society based on demographic and other important marketing details.
With numerous contact information in their hands, they can reach millions of audience in one sending. This is perfect, especially of you are a business owner who are launching a new product or a service or a group who wants to provide information to as many audience as possible.
- On time delivery
Deliverability is one of the key advantages of bulk SMS marketing services. With other channels, it might take a while before the message will be received and read. For instance, with email marketing. There is a great chance that the target audience will not receive the email since it can be flagged as spam or a suspicious email. And not all people read their emails in real time. It might take a while or even days before they open the email and before you know it, it will be buried below tons of other emails.
With SMS messaging, there is a high chance that the audience will read the message upon receipt as it is direct to their mobile phones.
- Target-based audience
Some business owners and marketer are wary that their SMS campaign will go to waste since it might target the wrong audience. But to set the record straight, SMS messaging campaigns do not just target random people to fill in the numbers. As mentioned, companies offering this kind of service has a database at hand that they use to for their campaigns. This database were built painstakingly and filtered depending on the set target audience.
So no need to worry about the wrong people getting your SMS message. As it is target audience-based, you can be sure that the right group will get your message.
Marketing campaigns can be expensive but there are other means and channels that you can use for promotion and one of them is SMS messaging. Given the success SMS campaigns in terms of open-rate and ROI, you can be sure that your budget is well-spent.
- Concise but convincing message
Sometimes, the longer the message the more confusing it is. That is what SMS messaging tries to avoid. Since there is a limitation in terms of characters, marketers try to convey the message as straightforward as possible but still convincing and engaging.